74 Introduction to Evaluating an Organization

What you’ll learn to do: Evaluate an organization’s performance using financial and non-financial data

We have discussed many financial and non-financial ways to evaluate the performance of an organization. Whether we are looking at customer satisfaction, current ratios or common-size financial statement analysis, each one has attributes that can help you, as a manager determine company performance. These evaluations can also offer insight into ways to improve company operations and performance.

We will look at some ideas for profit driven companies, and also take a brief look at not-for-profit entities. These types of organizations, due to not being profit driven, may have a completely different need for analysis.