Book Information

A company and indeed even persons, need to have strategy to succeed.  In short, strategy is planning for the future to stay alive and competitive.

Just as you would not embark on your year without goals or your work week without a plan, companies need to formulate goals and plans in order to stay alive, competitive and prosperous.

This book will serve as the foundation for the course and is brought to you by Nicolet College’s Open Educational Resources.  We have edited the book to provide the information you need to know.

There are extra resources contained in the back of each chapter, which are not mission critical, but serve to improve your general business knowledge.

Let’s learn more about strategy and why it is so important.