Introduction

Welcome to Menu Planning.

There is a lot that goes in to planning a successful menu. The first thing you must do is consider who your customers will be and what they are looking for. Think about how can you attract these customers to your restaurant when they have so many choices of where to go. Once you attract them, you must keep them. Keeping up with trends, seeing what they are and are not ordering from your menu and looking at  what your competition is offering are important factors. Be creative when planning your menu; offer items they can’t get elsewhere. There id nothing worse than a boring menu. When planning your menu, you will need to consider what type of image you want to portray and who your target market is. You can’t be all things to all people. You will need to make sure that you are making a profit on all of your items if you want to stay in business. You need to consider who your staff is and what skill level they have. Consider what ingredients and equipment you have or can procure to carry out your menu because you will need to be able to execute the menu in a timely fashion to keep customers happy.