Book Information
This textbook is an adaptation of Principles of Marketing by senior contributing authors:
- Dr. Maria Gomez Albrecht, University of Texas at Dallas
- Dr. Mark Green, Simpson College
- Linda Hoffman, Ivy Tech Community College
The book has been modified to meet the needs of learners at Nicolet College. The original book in its entirety can be be found on OpenStax’s website.
Citation information:
In text – (Albrecht et al., 2023)
Reference page –
Albrecht, M. G., Green, M., & Hoffman, L. (2023). Principles of Marketing. OpenStax.
https://openstax.org/details/books/principles-marketing
If you have questions or concerns regarding this book, please let us know at oer@nicoletcollege.edu
