Chapter 2: Audience Analysis and Listening
Learning Objectives
After reading this chapter, the student will be able to:
- Define audience-centered, audience analysis, and demographic characteristics;
- List and explain the various demographic characteristics used to analyze an audience;
- Define the meanings of attitudes, beliefs, values, and needs;
- Diagram Maslow’s hierarchy of needs and explain its usefulness to public speaking;
- Describe contextual factors that should be considered when preparing a speech;
- Describe typical barriers to listening in public speaking situations;
- Explain ways an individual can improve his/her listening when in an audience; and
- Apply what he/she knows about listening to improve personal preparation of a speech.
Chapter Preview
- The Importance of Audience Analysis
- Demographic Characteristics
- Psychographic Characteristics
- Contextual Factors of Audience Analysis
- Listening in Public Speaking Settings