Chapter 13: Persuasive Speaking

Learning Objectives

After reading this chapter, the student will be able to:

  • Define persuasion;
  • Define ethos, logos, and pathos;
  • Explain the barriers to persuading an audience;
  • Construct a clear, reasonable proposition for a short classroom speech;
  • Compose an outline for a well-supported persuasive speech;
  • Analyze the audience to determine appropriate emotional and personal appeals

Chapter Preview

  • Why Persuade?
  • A Definition of Persuasion
  • Why is Persuasion Hard?
  • Traditional Views of Persuasion
  • Constructing a Persuasive Speech

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